Hoofdstuk 2 Video: ‘Content marketing and the customer journey in a multichannel environment’ #201


Charles Randall explains how SAS Marketing – www.sas.com – has been developing its digital capabilities to enable the integration of its sales and marketing processes. ‘No Lead Left Behind’ is the mantra around which the whole system is focused. Part of the Cranfield Customer Management Forum Guest Speaker Series: http://bit.ly/9UuSf9


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